La Pastora is committed to the creation and development of a healthier society. Knowing about the sheer number of benefits derived from the nutritional properties of their 100% pure paprika is their compromise. The slogan ‘Pimentonízate from breakfast to dinner’ is their mission and their chief executives Teresa, Inma, Luisa y María Sánchez make it possible. With this slogan, it is clear that La Pastora is a brand concerned about nutrition and offers, as a result, a line-up of conventional and ecological products such as smoked, sweet and hot paprika.
Moreover, La Pastora has been the driving force of change with Innovation. It created new ideas and products with the goal to create opportunities to consume paprika powder differently, without leaving behind the traditional ways.
We have elevated from the established, changing shapes which remodel La Pastora into an enterprise unique innovator within the industry of paprika manufacturers, not only at a national level but worldwide. Its ‘Café Colorao Project’, and Organic Paprika Pearls, for instance, are considered to be the greatest innovations in R+D and only with private funds. In fact, the famous Paprika Pearls were nominated as Food Innovation in the International Food Exhibition (SIAL) which took place in Paris in 2018.
La Pastora supplies factories, catering industries and end consumers. Last but not least, La Pastora supports the sport scene in the Region of Murcia, Spain, in a permanent way due to the fact that nutrition is a key factor in the efficiency of professional athletes and paprika contributes to it by providing energy and nutrients